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Why

The franchise: an overview

A franchise is defined as authorization granted to someone (the franchisee) to sell or distribute a company's goods or services in a certain area. The Beehive Co-op franchise is a 10-year contract, renewable by mutual agreement, during which time you are authorized to use the Beehive Co-op name and identity, operation methods and procedures, and marketing and promotional materials. In addition, a franchisee is required to pay a Royalty fee which provides the system with funds for on going research and development, systems improvement, and national advertising.

One of the benefits to becoming a part of a franchise network is drastically reducing the development time of a business. We've invested years of developing, implementing, testing, and refining the concept. You have resources and expertise at your fingertips, not to mention support and encouragement. Additionally, you have the benefit of an emerging national brand and a strong grassroots awareness of the concept. As the network of stores grows, so does the brand and our ability to compete with larger national chains. Each store will have its own personality by virtue of the distinct locations and designers involved, yet each store must reflect the standards, consistency, quality, and spirit of the overall brand.

With the brand and operational structure in place, a franchisee can get up and running in as little as 3 months. In addition, with economies of scale and a dialed in business plan, franchisees are able to achieve profitability much more quickly than a business that is starting up from scratch.




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